What is Booking.com?
In general, Booking.com is an Online Travel Agency. It is a business model to sell a room to a customer then receive a commission from that. The commission-based service even offers 24/7 multilingual assistance and markets your property on various search engines.
However, Travel industry changed a lot for the last decade. It seems that OTA becomes a Technology company, where you should use many new technologies to make more competitive advantages. They have to Research and development on customer insight.
Booking.com is the largest rental selection for hotels, homes for vacation and business.
Also, it is free to sign up on Booking.com and put your hotel at the fingertips of guests who book more than 1.5million room nights each day. Offered in over 40 languages, the site has more than 950,000 participating properties. Getting your business listed on the site is as easy as filling out a form, and it will be instantly available for bookings and reviews.
The features of system like Booking.com
5 important booking system features.
Your booking form on your website should contain a visual calendar for your guests to see your availability and book directly for the desired period. It should be clear from the calendar what rooms are available, for which dates and at what price
Of course, beautiful images of your rooms, as well as your property itself, cannot be lacking. Make sure your booking system has the ability to add photos to the booking form on your website in order to give your guests a clear picture of what you are offering. It will also encourage your guests to book directly and reduce the need for them to contact you to ask questions about your products.
Multiple payment options
Not all of us feel comfortable leaving our credit card details online. Your booking system should support other payments options such as iDeal and PayPal to make booking convenient for all of your guests.
Discount & Gift Vouchers
Not only do you want to push marketing activities such as promo deals or coupon code giveaways, but you also want to track the performance of such marketing campaigns. It’s up to the booking software to make this possible.
Language and currencies
Your guests come from all parts of the world. You want your guests to use your booking form with ease when booking their holiday. Therefore, you need to make it as simple as possible for them to retrieve information about your products. Include the option to set languages and currencies to customer’s preference.
Merchant business model
In this model, the travel website acts as a merchant and bookings are made on the website itself. Usually, OTAs buy a large number of hotels or hotel rooms and then resell these rooms to from their website or app. Expedia mostly relies on this business model, which accounted for more than $5 billion in revenue in 2018. But Expedia makes use of other models too.
Agency business model
The last revenue model for OTAs is the agency model. In this model, the travel website acts as an intermediary between travelers and service providers, charging a commission on each transaction. The majority of Booking.com revenue comes from this business model. The company partners with hotels and lets them list their properties on the website. Booking.com then charges from 10 to 30 percent of each transaction made. Booking.com also uses the merchant and advertising business models but, the agency model is predominant.
How much it cost to make a system like Booking.com
This is the favorite question of all startup founder since, as a rule, they begin to promote their ideas with a limited budget. But it isn’t possible to estimate the development cost precisely right here and now.
According to preliminary estimates, the cost to develop an online hotel booking website can range from $10,000 to $60,000. The cost is based on:
- Project functionality
- The development company and its location
- The technology used
- The number of hours that programmers and other specialists work on the project
- Technical difficulties that may arise
If you want to get a really cool project, make sure that you entrust your development to a team that knows what they’re talking about.