How Website Design Improve your Website’s Conversion Rate
The standard conversion rate is only 2.35%, which means that if a hundred people visit your site, you can expect only two of them to act on your site’s CTA.
However, things are not as simple (or difficult) as they seem:
“In all industries, the average landing page conversion rate is 2.35%, but the first 25% conversion rate is 5.31% or higher. Ideally, you want to go to the top 10% – these are landing pages with a conversion rate of 11.45% or higher.”
If you really work hard to optimize your landing page, you can increase your site’s conversion rate up to 5 times the industry standard.
1. Make Your Web Design Responsive
In fact, the proportion of mobile traffic is more. In 2017 mobile traffic dominated the total traffic of the world network 52.64%.
This shows the importance of sensitive websites. If your site does not respond, you will lose a large number of viewers.
Visiting websites designed for PC can be a very annoying experience on mobile screens or other small screens.
Slow pages, extended reading text, uncomfortable buttons, etc., do not provide pleasant user experience, so users will leave your site at any time.
Designing sensitive websites provides a rich user experience, as the layout automatically adjusts to the screen of your device.
So the next time you hire a web developer or web designer, ask them to respond.
2. Use Faces
Use faces on your site to attract the attention of users, as they convey emotions.
The face of human compassion, if it represents an emotion, the consumer is more likely to connect to the site.
Create emotional connections between the brand and the user by reflecting the user’s feelings with a face image.
and emotion-driven customer decisions, which have been widely used by many advertising agencies around the world.
However, you should be careful with the image depicting your brand. and try to avoid stock photos.
Here’s a unit of Verizon’s website. The American telecoms giant has used several faces to portray happy customers using their services.
3. Recommendations and Observations
If you want to improve your credibility and build trust with your customers, testimonials and comments are essential for your site.
Recommendations and reviews work as a social test.
According to this principle, humans use the information and experience of others to make our decisions.
For example, if one of your colleagues thank you for the food in a newly opened restaurant near you, you are more likely to go there.
What if the same person despises his service? Would you still be excited to visit there?
So, add an actual rating of your service on the page.
Make sure these are good, it will give users direct access to the trial.
4. Call to Action Button
The call action button is a key element of your website. Any interaction between you and your users takes place through it.
You really need to make sure that it acts like a red carpet and the user is welcome to click on it. Of course, it should be clearly visible.
The position and color of the buttons play an important role. Make sure that the color is highlighted and placed in the right place, taking into account the visual pattern of the user. This brings us the following principle of the placement of our content.
5. Social Proof
1. Expert: This type of social test occurs when industry experts recommend their products and services.
2. Celebrity: This type of social proof occurs when a celebrity recognizes its products and services.
3. Users: Feedback from users on the Internet is a common form of social proof.
4. Wisdom of the crowd: when this is also a form of social proof when you see a lot of people using or talking about your products and services.
5. Wisdom of your friends: If your friends and family actively use your products and services, this is also a test of society.
6. Certification: This is also a social test when an authorized person gives his or her approval. For example, as a Google AdWords partner, there’s a blue hook on your social media profile, a best-selling tag on your product, and so on.
There are many ways to apply social testing to your website design to improve your conversion rate.
Ready to get the most out of your website? Follow these simple tips to see how your conversion rate is gradually increasing. There is no direct access to success. It’s about understanding the needs of customers and letting them know that you can give them what they want. We hope we can help you complete this article!